Concept · Online Shop

Nahwood: From "Contact Us to Buy" to a Shop That Takes the Deposit

Nahwood makes solid teak furniture in its own workshop in Indonesia. Their site showed prices and an "Add to bag" button, but the checkout said it could not take orders. We redesigned it as a working shop with deposits, delivery dates and PayNow.

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BusinessNahwood, solid teak furniture
TypeOnline shop
What we didShop design, full catalogue, deposits, delivery, PayNow
StatusConcept, Nov 2026
Nahwood website before: brand name over a living room photo Nahwood shop after: rotating room photos with a Design your own button BeforeAfter

Drag across the picture to compare. Desktop, first screen.

01

The Problem

Customers could pick a sofa, press "Add to bag", and then hit a wall: "We can't accept online orders right now. Please contact us to complete your purchase." Every sale went to WhatsApp by hand.

Most of Nahwood's range is made to order, so they also needed a way to take a deposit, show the lead time, and let customers choose finishes and sizes.

02

What We Built

  1. 1
    The full catalogue, carried overAll 166 products with their sizes, options, prices and photos, sorted into 13 categories and a "shop by room" view.
  2. 2
    Pay in full or a 50% depositEvery piece offers both. The balance is collected by payment link before delivery.
  3. 3
    Made to order, said up frontEach product states its lead time. Buyers can pick a wood finish or ask for custom measurements, and dining tables offer matching chairs.
  4. 4
    Delivery dates and showroom pickupReady stock gets a delivery date picker at checkout. Showroom pickup has its own time slots.
  5. 5
    PayNow and GrabPay at checkoutCards, Apple Pay and Google Pay switch on once the business bank account is added.
  6. 6
    A homepage that leads with roomsNahwood's own room photos, shop-by-room tiles, favourites, their story, and a WhatsApp button for custom work.
03 · Before and After

Same Products. A Shop That Sells Them.

Placing an order

Add to bag used to end in a dead end. Now it ends in a checkout.

BeforeA popup: "We can't accept online orders right now."
Before: popup saying online orders cannot be accepted
AfterCheckout with delivery or showroom pickup.
After: checkout with contact details, delivery method and a pay button

The product page

The same S$2,910 sofa, now with payment, finish and size options.

BeforePrice and size, no way to pay.
Before: sofa product page
AfterDeposit, wood finish and custom size.
After: sofa product page with deposit and finish options

On the phone

Scroll inside each phone to see the full homepage.

Beforenahwood.com
Before: nahwood.com on a phone
AfterNew shop
After: the new shop on a phone
The Outcome
From enquiry-only to a shop that takes the deposit

166 products, 50% deposits, delivery dates, showroom pickup and PayNow, in one place customers can buy from.

Get a Shop Like This →

Concept work for Nahwood, not a commissioned project. Screens captured 3 Nov 2026 from nahwood.com and our test shop. Prices are Nahwood's listed prices.

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