Case Study · Trust & Ecommerce

Badal.sg: Building Trust Where Trust Is Hardest

Badal Haji and Umrah is an industry plagued with scammers, so people don't trust easily. Every part of this site was built to answer one question: "Can I trust these people?"

Visit badal.sg ↗ Book a Free 30-Min Call
BusinessBadal.sg
TypeTrust & ecommerce
What we didWebsite, store, reviews, ads, follow-up, Xero
StatusLive at badal.sg
The Badal.sg homepage on a laptop
Badal.sg on a phone
01

The Problem

Badal.sg is our own Haji and Umrah business, run by Aarif and Nasibah. That makes it the place where we test everything first, before we set it up for clients.

The challenge was trust. People asking someone to perform Badal Haji or Umrah for a loved one have heard of scams. A good-looking website is not enough. They need proof.

02

What We Built

  1. 1
    A website built, then rebuiltWe built it from scratch and rebuilt it several times until it earned trust.
  2. 2
    Real credentials up frontWho performs the Badal and their qualifications, shown where people look first.
  3. 3
    Video proof for every orderEach customer gets a personalised video, so they can see it was done.
  4. 4
    Reviews and testimonialsCustomer testimonials on the site, and review requests that go out automatically.
  5. 5
    A smooth online checkoutChoose a package and pay online, without a back-and-forth.
  6. 6
    Visibility, follow-up and accountsSocial media and paid ads bring people in. Every enquiry gets a WhatsApp follow-up automatically, and every order goes straight into Xero for the accounts.
03

Where It Is Now

Layer by layer, the answer to "Can I trust these people?" became yes. The same setup is what we now offer clients: get found, get trusted, get chosen.

The Result
2,700 visitors in 2025

Shown in Google search 12,800 times in the last 12 months, and visitors stay over a minute on average. Website, ecommerce, reviews, ads, WhatsApp follow-up and Xero, all connected.

See it live ↗

Source: Google Analytics (Jan to Dec 2025) and Google Search Console (Nov 2025 to Oct 2026), checked 2 Nov 2026.

Next: Soutudeen → See the Full Portfolio →
Let's Talk

Stop Losing Customers to a Slow Reply

Book a free 30-minute call. We'll look at how enquiries reach you today, show you where they slip through, and what we'd set up to catch every one. No pressure. Just clarity.

Book Your Free 30-Min Call → Message on WhatsApp