Where It Started
Soutudeen had no online presence. His interviews were on YouTube, but someone searching Google could not find him, and there was no website to send people to.
A content and events brand with no online home. Now a website, a blog that brings people in from Google, a merch store, ticketing for Majlis events and WhatsApp reminders, all in one system.


Soutudeen had no online presence. His interviews were on YouTube, but someone searching Google could not find him, and there was no website to send people to.
What started simple kept growing. Soutudeen now runs across YouTube, Instagram, TikTok, Spotify and his own website, with the website as the hub.
"Been working with Aarif from Nasar Digital to sort out our website, ticketing and online sales. He's been especially helpful with setting up the ticketing for our current Majlis, which took a lot of the headache out of organising it. Appreciate having someone who can handle the digital side while we focus on the actual work."
From no website at all. Shown in Google search 94,900 times in the last 12 months, with 2,580 clicks through to the site. Website, blog, store, ticketing and WhatsApp reminders, all connected.
Source: Google Analytics (Jan to Dec 2025) and Google Search Console (Nov 2025 to Oct 2026), checked 2 Nov 2026.
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