Client Work · Islamic Travel

Musafireen.sg: From a Photo and Four Buttons to a Site That Shows Why People Travel With Them

Musafireen.sg is an Islamic travel service from Singapore, led by Ustaz Danial Karim. The old site had a portrait, four buttons and little else. We rebuilt it around what a first-time Umrah traveller wants to know: what you offer, why you, and what past travellers say.

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BusinessMusafireen.sg, Islamic travel
TypeWebsite and online shop
What we didRedesign, services, Google reviews up front, online shop
StatusLive
Musafireen.sg before: blue header, four outlined buttons and a portrait Musafireen.sg after: headline, Google reviews panel and client numbers BeforeAfter

Drag across the picture to compare. Desktop, first screen.

01

The Problem

The first screen showed Ustaz Danial and four outlined buttons, with no headline saying what Musafireen does. Below it came a welcome note, a values section, and footer boxes reading "No archives to show" and "No categories".

It was also slow to load: a speed test on 26 Oct 2023 gave the homepage a GTmetrix grade of C, with the main image taking 2.8 seconds to appear.

02

What We Built

  1. 1
    A headline that says what they do"Enriching Spiritual Journeys", with one line on who leads the trips.
  2. 2
    Google reviews on the first screenTheir Google rating and real traveller reviews sit next to the headline, shown from Google.
  3. 3
    Services people can scanUmrah packages, Islamic tours and halal travel, each with a photo and a short line.
  4. 4
    Why choose MusafireenSix clear reasons, from expert guidance to their global network.
  5. 5
    An online shopUmrah and Newborn Blessings packages can be browsed and bought online.
  6. 6
    A clear next stepThe page closes with "Start Your Spiritual Journey Today" and one button to take it further.
03 · Before and After

Same Ustaz. A Site That Tells His Story.

Below the first screen

From a welcome note and empty footer boxes to services and reasons to trust them.

BeforeWelcome note, values, empty footer widgets.
Before: Ahlan wa Sahlan welcome, core values and empty footer widgets
AfterServices and six reasons to choose them.
After: services cards and the Musafireen Difference section

Where it started

The old homepage's speed test, 26 Oct 2023.

GTmetrix report for musafireen.sg on 26 Oct 2023: grade C, performance 66 percent, largest contentful paint 2.8 seconds

The whole homepage

Scroll inside each frame to see the full page.

Beforemusafireen.sg, March 2023
Before: full musafireen.sg homepage in March 2023
Aftermusafireen.sg today
After: full musafireen.sg homepage today
The Outcome
3,900 visitors in 2025

A homepage that says what Musafireen does, shows real Google reviews first, and sells packages online. In Danial's words: "amazing value for money".

Get a Site Like This →

Built by Nasar Digital for Musafireen.sg. Visitors: Google Analytics, 2025. Before: musafireen.sg as saved by the Wayback Machine on 28 Mar 2023, and a GTmetrix report from 26 Oct 2023. After: musafireen.sg, captured 4 Nov 2026.

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